About Us


For three decades, Paul Brown Hawaii pioneered botanical-drivened straightening systems and shine enhancing formulas for hair while meeting the highest standards of the beauty industry. Founded in Hawaii in 1985, our haircare company was the first to address multi-culture hair types and textures.

Our R& D team uses the uppermost care in cultivating the finest ingredients to blend powerful, anti-aging and hair-renewing properties with technology and science. Pure, potent botanicals and sea essences are the core of Paul Brown Hawaii. The company was the first to recognize the benefits of pure, natural oils in hair care, most notably pairing restorative kukui oil with our proprietary antioxidant HPFC™ (Hawaiian Protein Flora Complex). HPFC nourishes hair on a deeper level and to achieve powerful, longer lasting benefits.

Inspired by Hawaii’s tropical flora, celebrity hair stylist Paul Brown created a botanical-driven system for all hair types. He was motivated by Hawaiians who use the bounty of the land and surrounding waters for health, beauty and total well-being. Kukui Nut Oil was applied to the skin and hair to moisturize and protect. Through nature, they maintain their healthy, shiny hair into their golden years despite exposure to sun and trade winds.

Paul worked closely with leading biologists and chemists to identify the secrets behind their beautiful hair. The collaboration resulted in our HPFC™, a blend of 12 unique, nourishing properties from island plants and sea essences. Combined with Kukui Oil, Paul Brown Hawaii is formulated specifically for salon professionals, seeking to service each client’s unique hair and needs.

Paul Brown Hawaii formulas rely on naturally derived botanicals, sea essences and omega oils to transform hair. Our signatureHPFC™contains 12 extracts: arrowroot, banana, coconut, guava, awapuhi wild ginger, kelp, lemongrass, papaya, passion flower fruit, raspberry, sandalwood and watercress. These micro-nutrients work with Kukui Oil to keep hair looking young.

Paul Brown Hawaii was the first to utilize Kukui Oil and Awapuhi, a naturally soapy wild ginger used for centuries to cleanse Hawaiians’ hair. Kukui Oil (a natural UV protector) is used to heal burns and protect skin from harsh UV rays. Hawaiians slather this nourishing emollient onto their skin and hair. This liquid gold boasts the tiniest molecules of all oils, allowing it to penetrate deeply into the hair shaft to hydrate and restore shine naturally.

Hawaiians have relied on Kukui Oil’s restorative powers for centuries. Packed with nutrients, it rejuvenates and penetrates hair follicles without adding weight. Its tiny molecules “drive” beneficial botanicals deep into hair. So, instead of just coating hair, our formulas work from the inside out for long-lasting results.

Botanical Extracts Benefits
Arrowroot Adds fullness & body
Coconut Adds oil for sheen
Kelp Essential food for roots
Papaya Clarifies and cleanses
Raspberry Clarifies and cleanses
Sandalwood Acts as softener
Botanical Extracts Benefits
Banana Protein for shine
Guava Vitamins A, B, C for healthy hair
Lemongrass Add shine & body
Passionfruit Vitamin C for healthy hair
Awapuhi Adds body & softness
Watercress Vitamin A & moisture

Breakthrough Technology

  • A dynamic combination of kukui oil and HPFC™ (Hawaiian Protein Flora Complex)
  • A revolutionary delivery system based on 30 years of R&D
  • Kukui Oil boasts the smallest molecules of any oils for the deepest penetration
  • Kukui Oil “drives” vitamins and minerals into the hair shaft and cuticle for longer-lasting results
  • The first professional hair-care brand to recognize the benefits of awapuhi and Kukui Oil
  • The first hair-care brand with formulas to address multicultural hair types and textures
Learn the Hawaiian Secret to Beautiful Hair

“Kukui Oil from Paul Brown Hawaii is a moisture replacement and hot oil treatment, containing kukui nut lipids that infuse hair with nourishment, leaving it healthy, soft and shiny. Curling irons and hair dryers are no match for this ultra-hydrating treatment.” – InStyle Magazine.

Pro Secrets for Healthy Hair

Does your hair thirst for protein or moisture?

You need a balance of both to keep hair healthy, but often, that balance is out of whack.

Some people need protein, while others need moisture. Paul Brown Hawaii is that rare brand that offers both: Protein-based Hapuna line and Moisture-based Classic line. Which works best for you? A trained stylist can help determine whether your hair thirsts for moisture or protein. From there, it’s easy to determine the best shampoo, conditioner and styling products for you.

If you want optimum shine, elasticity and healthier hair, knowing this makes all the difference. For more information, try this article: Protein vs. Moisture. What Does Your Hair Need?

Your hair is unique. Shouldn’t your shampoo and conditioner be too? Don’t take our word for it — find out for yourself.


Paul Brown Hawaii is the official sponsor of Shear Appreciation, an annual fundraiser from Sept. 11 – Nov. 11 for the Wounded Warrior Project. Since 2015, Shear Appreciation has donated more than $30,000 in products to create WWP dopp kits and raised more than $20,000 for WWP. The campaign honors the men and women who risk their lives for the safety and freedom of our country.