HAPUNA KERATIN RETEXTURIZER SYSTEM

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Paul Brown Hawaii is excited to launch the most revolutionary keratin enriched straightener the industry has yet to experience! The Hapuna Keratin Rextexturizer System is a natural straightening method that offers the best solution for calming the thickest, most inflexible hair into a smooth, supple manageable style.  True to Paul Brown’s credo, the Retexturizer System upholds the integrity of the hair and provides a professional treatment and the retail support needed to exceed the expectations of the client.

The most significant feature of this system is that it is entirely free of any type of harsh chemicals that are unsafe for the client, stylist, salon and environment. The product formulations have been carefully scrutinized, selected and tested to ensure raw ingredients independently and combined, offer gentle, high performing solution-based hair care treatments. Completely Formaldehyde FREE, Aldehyde FREE and Thio FREE. 

Specially formulated with Paul Brown’s proprietary Hawaiian Protein Flora Complex, kukui nut lipids, and infused with sea salts, sea algae, kelp and a variety of other rich, sea and plant derivatives, the Hapuna Keratin Retexturizer System marks a unique and innovative product launch by Paul Brown Hawaii. It is a combination of this proprietary blend and a patentable formulation that makes a superb line of retexturizing products that gently and effectively work into hair, eliminating 100% of all frizz and reducing curl between 60% - 80%. The goal of the Retexturizing System is to provide a gentle and safe solution for significantly reducing unwanted curl and waves for all hair types, in all cultures, yet still leaving hair manageable, supple and soft.  And it is in the synergistic relationship between the complete line of products that will help maintain the pliability of the hair, keeping hair responsive and adaptable to any style with strong shine and incredible luster.

For over 30 years, Paul has always been inspired by working behind the chair.  He personally understands the importance of service time and the high expectations clients now demand in their salons. And now, not only has Paul Brown Hawaii developed the perfect retexturizer, but the process of hair straightening has also been completely redefined by this innovative formulation. Standard formaldehyde-type straighteners easily take nearly 3 hours from start to finish. However, with the Hapuna Keratin Retexturizer – Natural Straightener, service time has been considerably reduced from 3 hours to 1 ½.  In reducing chair time by 50%, the salon can significantly benefit in additional revenues, due to the ability to service more clients. Besides the reduction in chair time, the Hapuna Keratin Retexturizer System requires the client to invest in a variety of retail products to support and extend the longevity of the service for at least a 3 month period. Once again, a complete system designed to work together in product performance while bringing in higher margins and additional retail revenue to the salon.

The system is comprised of…

Hapuna Keratin Retexturizer – A natural straightener developed with a proprietary blend of natural and organic extracts, kukui nut lipids and rich sea and plant derivatives combined with Paul Brown’s exclusive Hawaiian Protein Flora Complex. This natural straightening method offers the best solution for transforming the thickest, most inflexible hair into a smooth, supple and manageable style.  Formaldehyde Free, Aldehyde Free & Thio Free.

Hapuna Keratin Retexturizer Mist –A natural straightening mister is derived from the many natural and organic extracts of the natural straightener. It is designed to infuse rich nutrients into the hair cuticle, as well as protect and endow the hair with high gloss and shine. Extends the longevity and effect of the natural straightener and is to be used as the final step for in-salon service and take home, after-care use.  In tandem with a flat iron or blow dryer, the mist adds significant radiance and manageability.

Hapuna Keratin Retexturizer Shampoo  –  A natural purifying shampoo eliminates all residue from the hair and has been designed for pre & post use during the Hapuna Keratin Retexturizer service. Removes product buildup and meticulously cleans hair thoroughly. Contains panthenol and vitamins A, D and E, wheat proteins and nutrient-rich fruit extracts for hair and scalp, leaving nothing but a burst of shine behind.

Hapuna Keratin Retexturizer  Conditioner –  A natural moisturizing conditioner FREE of parabens and petrochemicals, this rich and hearty conditioner is highly concentrated to ingeniously moisturize, strengthen, repair and protect the hair against breakage and damage. By conditioning and fortifying each and every hair strand with aloe vera, panthenol, soy protein and essential Hawaiian oils, this conditioner enhances the process of the Hapuna Keratin Retexturizer and brings the hair into a healthy, more manageable state.

AFTERCARE:    The client MUST be sent home with the following items for optimal results.

It is imperative to use the Hapuna Anti Frizz Shampoo and Hapuna Keratin Retexturizer Conditioner during the first week after the Hapuna Keratin Retexturizer service. After that first week, the client can then replace the Hapuna Keratin Retexturizer Conditioner with the Hapuna Anti Frizz Reconstructor for daily maintenance and use.

·      Hapuna Keratin Retexturizer Conditioner

Free of parabens and petrochemicals, this gentle, low ph moisturizing conditioner will help keep the hair’s cuticle closed, protecting against breakage and damage. Apply to hair for 2-5 minutes, leaving hair supple, smooth, and manageable.

·       Hapuna Anti-Frizz Shampoo & Hapuna Anti-Frizz Reconstructor                                               

Together, they maintain and keep hair free from frizz and fly-a-ways. Gentle, yet an effective shampoo and conditioner combination, both formulas have been specially developed FREE of sulfate, paraben and sodium chloride.

·      Hapuna Keratin Retexturizer Mist

A natural straightening mister derived from the many properties of the Hapuna Keratin Retexturizer is an absolute must for after-service use. Extends the life of the Retexturizer service and enhances the effect of the treatment. Synergistically designed to enclose the keratin into the hair cuticle, protect and endow the hair’s radiance and luster while adding significant shine and manageability.